Rocket Fuel got its start as the offshoot of Rocket Designs (a recovery brand that Simon & I launched together). Originally, all my posts looped back to recovery (as everything in my life does). But, I started to feel a little stifled by being tied to a theme…
At the same time, Simon and I got pulled in different directions (by things like his transition, a move to Atlanta, a near break-up). We decided to continue selling recovery shirts online, but not to further develop the brand. Which left Rocket Fuel hanging around in cyberspace on it’s own.
And soon, I started to wonder if the name really fit what was happening on the blog. And what I want to happen in the future. What do I want to do more of? Well, I’ve dabbled in fiction. (I’ve got a whole middle grades book written… but not published. Remind me to work on that). I love to read (and I’d like to talk about what I’m reading a bit more…) And I want to do a lot more critical thinking and writing about what’s happening in Atlanta (and in the world at large).
What won’t change? Well, me being me. Which means a whole hell of a lot of honesty. And some cussing. And lots of pictures of my kid. And post about running and recovery and coffee and spirituality and parenthood and LIFE.
But the name. Y’all. The name of the blog has got to change.